Social Media Optimization:

What is Social Media?

Social Media is a platform that lets us participate in social networking. We can share our posts on various social media platforms to improve business visibility.Today it is the best source for news updates, marketing, education, and entertainment.

History of Social Media Optimization:

Social Media seems to be a new trend, but its roots stretch to the beginning of
computer era. What we see today is the result of centuries-old social media
development. Usernets, which was launched in 1979, was the first progenitor of
social media, and the journey from Usernets to Facebook is a long one. Usernets
allowed users to post on newsgroups. It was followed by bulletin board systems
(BBS) which allowed users to login and interact. Online services like progidy were
the precursors to BBS. After online services, internet relay chat came into light
which gave way to instant messaging.
In the 90s, dating sites and forums were on peak, which led to the development
of social networks. But they did not let users make friend lists. Six degrees launched to overcome this feature. It allowed profile creation and listing pears. It was purchased and shut down after playing for a decade. Blogging emerged in this phase, creating a sensation in social media. It is popular even today. Other sites like BlackPlanet (African-American Social Website) and MiGente (Latino)
cropped up having provision to create profiles and add friends. Modern social networks came into picture post 2000. Apple launched its Friendster in 2002. It has millions of users. Hi5 and Linkedin were launched in 2003. Linkedin is a ground for professionals to reach out to one another. MySpace also originated in 2003 and became well known by 2006. Similarly Facebook was launched in 2004 and surpassed MySpace, Orkut, Multiply, etc., and is still expanding. This decade also conceived media sharing platforms like photobucket, flicker, youtube, instagram, revver, etc., along with news and bookmarking platforms like Digg and Delicious. Since 2000, Social Media has bloomed to horizon and is still expanding limitlessly. Along with media sharing, many other portals that provide real-time updates were introduced, for example, Twitter, Posterous, Tumbler, etc. In 2007, Facebook
launched its advertising system.





Importance of Social Media:

The importance of social media is undebatable. It is a powerful channel of
marketing — a game changer for any business. It provides us the flexibility to
communicate at both personal as well as business levels.
Business owners can improve search rankings, leads, sales, and traffic using
search media. This can be done at reduced marketing expenses. Besides business,
it is a cool platform to connect with friends and dear ones.
SMO Strategy for Business:
A wisely implemented Social Media Optimization (SMO) strategy can give a great
boost to your business. To draw maximum benefit out of Social Media, you need to set clear and well-defined business goals and objectives. The following points
are the backbone of any well-laid SMO strategy:

  • Set measurable and achievable goals.
  • Know you customers.
  • Research over market and trends.
  • Explore more social networking platforms. Reflect your presence on all.
  • Choose core topics related to your business. Use them in content.
  • Set Social Engagement parameters.
  • Plan your resource use.
  • Track your results.

SMO –KeyConcepts:


  •  Aim for building reputation by depicting yourself as a trusted source or business.
  • Encourage more engagement and sharing.
  • Be an authorized name in your industry.
  • Gear up originality.
  • Keep it social.
  • Master over your media platforms.
  • Optimize every single point that hinders your efforts.





Brand Awareness:

Brand awareness is a degree to which your brand name is known. Brand name
solidifies customers’ trust. So, it is important that your brand name overshadows
your products. Promoting the brand name helps your business grow and get over
obsolete business state.
Social Media Marketing can help you in branding your business. It helps you
increase your public profile as well. All you need is to
  • Choose right Social Media Channel for your business.
  • Finalize a social content strategy.
  • Make a strong content strategy.
  • Participate in good conversation with your customers to let them feel more connected.
  • Keep track of all key metrics like potential reach, conversation share, links,etc.
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